Sofax Smart Home (Zhejiang) Co., Ltd is a foreign joint venture with strong comprehensive strength and having modern R&D, design and production bases and sound marketing service system. The company adheres to the design concept of originality, quality, comfort and environmental protection, and its products are popular among consumers who pursue quality life around the world.
The company is located in Xieqiao Town, Haining City, Zhejiang Province, which is only 15 minutes' drive from Tongxiang High-speed Railway Station. It only takes 5 minutes to walk to the Xieqiao Station of Hangzhou-Haining Intercity Railway.Take the Hangzhou-Haining Intercity Railway from Xieqiao Station, and you can reach the downtown of Haining in 10 minutes and arrive in Hangzhou in 30 minutes.
At present, SOFAX covers an area of 30,000 square meters of modern factory buildings and more than 260 employees.Now it can produce and sell 250-300 containers and about 10000 to 12000 sofas per month. Currently,SOFAX has two brands, SOFAX and DAVINI , and its products are exported to more than 40 countries around the world.
Members of SOFAX adheres to the unique international business philosophy that “Quality achieves brand,honesty casts the future. Value is the base, innovation is the soul”. We are always striving for excellence, while at the same time exploring the understanding of good quality. We hope to work together with you to achieve mutual benefit and a win-win future with the most sincere products.
Sofax adheres to the unique international business philosophy that “Quality achieves brand, honesty casts the future.Value is the base, innovation is the soul”; upholds the service purposes of “Good faith in our heart,beneficial to customers.For your constant satisfaction, we are making unremitting efforts”. We are always striving for excellence,while at the same time exploring the understanding of good quality. We hope to work together with you to achieve mutual benefit and a win-win future with the most sincere products.
In 1995, Shanghai was in a period when China's economy was developing at a rapid pace, and the trend of consumption upgrading was beginning to emerge. It was against this backdrop that SOFAX came into being. At the very beginning of its establishment, the brand established four core values: "originality, quality, comfort, and environmental protection". This is not only SOFAX's commitment to its products but also a manifestation of its promise to consumers.
In 2011, Mr. Eric Su and Mr. Tim Tamer, leading a dynamic and innovative team, took over SOFAX and embarked on a new chapter for the brand. They put forward a unique international business philosophy: "Quality achieves brand, honesty casts the future. Value is the base, innovation is the soul." This philosophy, like a lighthouse, guides SOFAX to move forward steadily in both domestic and international markets.
As the brand's influence grew, the original production base in Shanghai could no longer meet the increasing production demands. To adapt to market changes and improve production efficiency, after comprehensive consideration, the company's board of directors finally decided to relocate SOFAX to Mr. Eric Su's hometown, Xieqiao Town, Haining City, Zhejiang Province. In 2020, with the completion of a series of preparatory tasks such as land purchase, the relocation project of SOFAX was officially launched. Behind this decision is not only a way to give back to the development of the hometown but also an important adjustment to the future strategic layout.
Today, when you step into the modern factory of SOFAX in Xieqiao Town, Haining City, you will see a workplace covering an area of nearly 30,000 square meters, equipped with advanced production equipment and technology. The 6S management system is adopted here, and the entire factory area is clean and orderly, with a standardized and efficient production process. Currently, there are over 260 professional employees. They have clear divisions of labor and work in tacit cooperation. Thanks to the scientific management and the complete quality control system, the enterprise has successfully passed the BSCI and ISO 9001 system certifications, which further guarantees the high-quality and stable production. With these advantages, the factory can stably produce 250-300 containers of products per month, equivalent to approximately 10,000 to 12,000 sofas. Such scale and efficiency not only demonstrate the strength of SOFAX as a leader in the industry but also inject strong impetus into the local economic development.
The story of SOFAX is the one of dreams, perseverance, and innovation. From Shanghai to Zhejiang, from venturing into foreign markets to deeply cultivating the domestic market, every step forward embodies the wisdom and hard work of the team. Today, the products of SOFAX have been exported to more than 40 countries and regions, including Australia and New Zealand, winning the trust and love of numerous consumers. In the future days, SOFAX will continue to write its own glorious chapter, enabling more people to enjoy the high- quality life it brings, and at the same time, contributing more to the prosperity and development of the Chinese furniture industry.
Famous Australian designer Tim Tamer has been pursuing perfection,meticulously crafted, and determined to create the best sofas in over 20 years of design career, leading the fashion trend.
Under Tim Tamer's design, the sofa is endowed with a soul, an artistic conception, and a temperament. Let the techniques of art blend with the atmosphere of life, everything has such a meaningful characteristic,making life full of ceremony.
With SOFAX, we will take you to feel elegant and comfortable life which is enjoying the comfort in a peaceful space, allowing the exhausted body to sink into a comfortable sofa.
SOFAX always believes that only products that are recognized and welcomed by consumers and the market are real good products. Therefore, SOFAX insists on constantly improving its design aesthetic level,drawing inspiration from daily life, and actively innovating. Ultimately, it has formed the current design concept of originality, quality, comfort,and environmental protection, as well as a simple, elegant, and modern product style. Perfectly integrating tradition and innovation, injecting a touch of delicacy and emotion into the precise characteristics of industrialized society with the skillful hands of craftsmen, helping consumers create a warm and comfortable home.
